Internationalization experiences of small software companies and knowledge gained

Internationalization experiences of small software companies and knowledge gained

Blog Article

Purpose: The objective of this research was to identify and analyze the input forms and the knowledge obtained by small software companies in internationalization experiences.Method: It is a qualitative study, conducted with five case studies of small entrepreneurs.Primary and secondary data were used.Primary data were obtained from nine open and semi-structured interviews, and secondary data from company websites.

Data were categorized into input forms and knowledge obtained.Data from the Cosmetic Bag latter category were complementarily analyzed using Iramuteq software.Findings: As generated knowledge, six classes of knowledge were identified: a) markets and destinations; b) action to place the product on the international market; c) support and search for external knowledge; d) need for qualification for the internationalization process and local partnerships; e) local market vision; f) complexity of the internationalization process.Originality/value: The study of internationalization experiences and knowledge gained is an original Aswagandha approach as it highlights the ways in which small software companies gain input and experience in internationalization experiences.

Theoretical/Methodological Contributions: The results showed that learning in internationalization experiences favored the increase of international market knowledge and contributed to improve competitiveness in the local market.